Bohemia Bunny

Direct To You

May 28th, 2007 by lynnylchan under Paid Post

*Paid Post*

Remember some time back, PayPerPost announced that they had some new stuff in the pipeline, tantalizing their Posties? Well, one of them has been revealed. Posties can now cut out the middleman and provide a more direct form of blog marketing.

PPP Direct provides Posties (that’s bloggers like me) with a widget badge they can place on their blog, advertising their availability to write paid reviews. When the badge is clicked, an applet comes up with fields for interested parties to fill in the topic of review, define anchor text and provide blog links, as well as offer a price. This way, advertisers can approach bloggers directly, rather than going through PayPerPost’s opportunity system.

PayPerPost still gets its cut, of course, by charging a 10% service fee. This service fee is significantly lower than that of its competitors who charge as much as a 50%-100% markup so they can keep half the money paid by the advertiser. In addition, about 5% of PayPerPost’s 10% fee goes to paying Paypal fees and credit card transaction costs. They are able to offer such a low price because by having the bloggers themselves generate advertising leads, a lot of their overhead is reduced.

The Postie obviously benefits by making money, but what’s in it for the advertiser? PPP Direct offers a secure escrow-like service, so neither party will get ripped off. The bloggers get paid for their work, and the advertisers get the links and reviews they paid for. The PayPerPost system also allows advertisers to pay using credit cards directly, rather than going through Paypal, or they can even use the credit in their account with PayPerPost to pay for Direct opportunities.

PPP Direct allows more high-profile bloggers to ask for what they think they’re worth, rather than just taking pre-determined prices for opportunities (although there’s nothing to stop them doing so). Meanwhile, advertisers can read through a whole blog to get a thorough idea of its contents and traffic stats, so they can be sure they’re getting their money’s worth. Once again, PayPerPost demonstrates an astute understanding of the needs of both bloggers and advertisers by offering a win-win solution.