Bohemia Bunny

Bello Radio

February 16th, 2007 by lynn under Paid Post

*Paid Post*

Google Translate informs me that “bello” is Italian for ‘beautiful’, and not “bellissimo” as I previously thought. But it doesn’t really matter, beauty transcends languages.

This is Peter Belisi, founder and creative director of Belisi, a luxury brand specialising in silk ties, scarves and women’s handbags. As a luxury lifestyle retailer, Belisi emphasises sophistication and classic beauty. The brand is also a responsible corporate citizen as it is affiliated with Unite In Green Campaign, an environmental protection effort.

As part of its lifestyle marketing, Belisi has launched an Internet radio station featuring top 40 artists, progressive lounge music, and jazz favourites, among others. Belisi Radio is a Pandora radio station. As a Pandora user myself, I assure you that no spyware or malware is involved. In fact Pandora includes album artwork and a rating system, so I think it was a smart move on Belisi’s part to use Pandora as their platform.

Peter Belisi explains the rationale for a radio station: He wants to share the qualities he seeks in fashion, namely sophistication and classic beauty, with music, hence the creation of Belisi Music. If his taste in music is anything like his taste in fashion, Belisi Radio will be a real treat to listen to.