I went on a shopping operation today (never just shopping, these forays into town are almost military in their preparation and execution) and realised I was a brand slave.
The first shop I walked into was a Body Shop outlet, and guess what! I was wearing their lip gloss that day. And when I’m not wearing their lip gloss, I’m wearing their Lip Butter so either way I would have worn their products into the store. But I wasn’t buying any lip products, I have way too many. I was buying eye colour. That particular task of today’s operation was a mild failure, but never mind, let’s not detract…
Next was a 37 degree outlet. This is a local brand, in the style of surfing brands like Roxy and Ripcurl. They make very funny t-shirts with slogans. I was carrying my ol’ faithful, a fuchsia sling bag which I bought 3 years ago on impulse, and which I’ve loved since. No prizes for guessing that the bag was from the same outlet.
After that was a Giordano outlet, and really, I should have seen it coming, because all 3 pairs of my jeans are from that brand. They cater for Asian sizes which is good, because i have wide hips and short legs. The madness continued with a foray into the Adidas shop, where my Adidas shoes greeted their brethren. But I do have a weakness for Adidas, I admit that. They make lovely shoes.
I finally broke the cycle by going into a shop I had never entered before. I came out with a new top, which I’m going to wear for Chinese New Year. It’s red, like all good Chinese New Year clothes should be. All the better to collect hong bao in, my dear. And with the amount of money I spent today, those red packets will be very useful indeed.
I can’t break my addiction to these brands. I absolutely love Body Shop because their products are actually good, and they have principles. It’s like a self-empowerment exercise shopping there. I could probably buy more obscure apparel brands though, because everyone in Singapore shops at Giordano, and I never liked being part of a herd.
Wouldn’t the marketing managers of Body Shop and Adidas rejoice to hear that they have such loyal customers like me. Unfortunately, the Body Shop’s marketing department just turned down an endorsement request from me.